Local Marketing Resource Library

Start with the decision in front of you.

The resource library is arranged as waterfall guides and narrower field notes. A waterfall guide covers the full decision path. Field notes answer a specific supporting question. That structure keeps the library useful to readers and prevents dozens of isolated articles from competing with one another.

Core guides

• The local service-business marketing plan
• The local service-business website checklist
• Local SEO for service businesses
• The Google Business Profile guide
• Paid ads before you turn them on
• The local lead follow-up guide

Use the material

These are written to help an owner improve the work, brief an employee or evaluate a vendor. If a guide exposes a problem you want help fixing, send the relevant page and the part that feels unclear.