Operating Paid Media Near the $1M Annual-Spend Level
The reporting, testing and accountability habits that transfer from large media programs to a focused local budget.
Read more →Proof with context
Selected Work
Evidence-based work stories with the operating context, limits and lessons left intact.
What 12+ Local-Business Website Builds Taught Me About the First Call
A portfolio-level synthesis of the patterns that make a local service website easier to trust and act on.
Read more →A 525% Organic-Traffic Increase Built on Editorial Operations
What changed when content strategy, production standards, publisher relationships and measurement worked as one system.
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