1. A short, useful diagnostic
You send the current website, the service you want to grow and the problem you keep seeing. I review the public path first: search result, landing page, proof, form and immediate follow-up. If the fit is there, we identify the accounts or data needed for a deeper look.
2. A written priority sequence
You receive a plain-language explanation of the constraint, the recommended first build and what can wait. The recommendation is tied to a business outcome and an observable measure. If I do not think I am the right fit, I will say so.
3. A complete first release
The work may be a website, a service-page system, a local search foundation, a paid campaign with landing pages, or a follow-up flow. The first release is built end to end so it can operate: copy, implementation, conversion path, notification, tracking readiness and quality assurance.
4. Review and improvement
We use real questions, search behavior, inquiry quality and sales feedback to make the next decision. Progress is documented in a short scoreboard. More activity is never treated as proof by itself.
How communication works
- One accountable point of contact
- Clear requests and decisions in writing
- Focused review rounds around actual pages or campaigns
- No surprise scope added through vague strategy language
- Access and ownership remain with the business
The objective is a marketing system you understand—not dependency on a person who keeps it mysterious.
A useful first note
Start with the current problem
Select as many areas as you need. A rough answer is enough.