I build the system and understand the business underneath it.
I am a Tampa-based full-stack digital marketer and ecommerce operator with more than ten years of experience across websites, technical and on-page SEO, content strategy, paid media, email lifecycle, analytics and conversion work.
My career has included leading performance marketing across Meta, Google and Amazon; building lifecycle programs in Klaviyo for an audience of more than one million; optimizing 1,500+ ecommerce listings; directing nearly $1 million in annual media spend; building 12+ custom websites for local businesses; and creating editorial systems that produced measurable organic growth.
Operator experience changes the questions
I co-founded and operate an ecommerce business that reached $250,000 in gross revenue within its first three years. That experience makes it difficult to romanticize marketing activity. Inventory, cash, customer support, fulfillment, margins and time all compete for the same attention. A recommendation has to earn its place in that reality.
Writing and editorial background
My bylines and work have appeared through organizations and publications including GoDaddy, Microsoft, Entrepreneur, The Balance, SCORE, Lendio and Simpplr. I have also led large editorial operations and publisher partnerships. Clear writing is not an add-on to the service; it is part of how the strategy becomes understandable to the customer.
Education and working style
I earned an MBA from the University of Tampa and a bachelor’s degree in marketing from Florida Gulf Coast University, where I was a Division I soccer player and member of the Honors Program. I work directly, write decisions down, ask for evidence and prefer shipped work to performance.
What this site is for
Mr. Online Marketing is built for local operators who have a real service, a real market and a marketing system that has not caught up. The company does not need a large agency layer. It needs senior-level judgment, clean execution and an honest next step.
View Derek Miller on LinkedIn.
A useful first note
What are you trying to improve?
Select as many areas as you need. A rough answer is enough.