Tampa-based. Senior-level work. Built for service businesses that need the phone to ring.

Local marketing, without the agency fog

More of the right people should find you.

I build the practical marketing system behind a busy local service business: a website that earns the call, search visibility that compounds, ads you can account for, and follow-up that keeps good leads from disappearing.

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Five connected services

Fix the weak link. Then make the whole system pull together.

Most small businesses do not need more disconnected marketing. They need the few right pieces, installed in the right order, with one person accountable for how they work together.

03

Content marketing

Useful answers that build search visibility and make the sale less mysterious.

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04

Paid ads

Focused search and social campaigns tied to qualified leads—not flattering clicks.

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05

Email marketing

Fast, human follow-up and simple nurture that keeps good opportunities moving.

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A sane way to start

No 70-slide discovery theater.

We begin with the shortest useful diagnosis, choose the work that can change the outcome, and make the numbers understandable before adding more.

Find the leak

I review how people currently find you, what they see, where they hesitate and what happens after they inquire.

Choose the first win

We agree on a focused build: the website, visibility, demand, follow-up—or the small combination that makes the other pieces worth doing.

Ship useful work

You see real pages, campaigns and reporting. Feedback is direct. The work stays close to the business and the customer.

Keep what earns its place

We measure qualified inquiries and business outcomes, strengthen what works and stop feeding what does not.

The 10-minute starting point

Get a plain-English second opinion on your marketing.

Send your website and the problem you keep running into. I’ll look at the first few things a prospective customer sees and tell you where I would start.

Useful before you hire anyone

Field notes for local service businesses.

Detailed guides for owners who would rather understand the decision than be sold a mysterious package.

Field note

Speed-to-Lead Without the Robotic Follow-Up

An immediate acknowledgement can be helpful and human if it sets expectations, reflects the request and asks only for useful detail.

Read it in 1 minutes →
Field note

How to Ask for Reviews Without Making It Awkward

A useful review process is a timely service follow-up, not a desperate monthly blast.

Read it in 1 minutes →
Field note

The 15-Minute Paid-Ads Landing Page Test

A quick preflight check for message match, mobile clarity, proof, friction, tracking and follow-up.

Read it in 1 minutes →

Choose the problem, not a package

What needs to work better?

Select one area or several. The form routes you to a short, relevant follow-up—no giant questionnaire.

A useful first note

What needs to work better?

Select as many areas as you need. A rough answer is enough.

Where do you need help? *

No list rental, no surprise newsletter, no automatic sales sequence. Your information is used to respond to this request.

Call Derek