Tampa-based. Senior-level marketing for service businesses.

Resource library

Field Notes

Short, specific notes about websites, local search, paid demand, useful content and lead follow-up.

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What Belongs on a Local Service Page?

The service page has to answer scope, fit, proof, process, geography and the next step without reading like a keyword container.

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Why More Traffic Is Often the Wrong First Fix

A local site can have a traffic problem, a trust problem or a conversion problem. Those are not interchangeable.

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