Tampa-based. Senior-level marketing for service businesses.

Resource library

Field Notes

Short, specific notes about websites, local search, paid demand, useful content and lead follow-up.

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How to Ask for Reviews Without Making It Awkward

A useful review process is a timely service follow-up, not a desperate monthly blast.

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Should a Business Without a Website Start With SEO?

Sometimes. But only after deciding where searchers will land, what proof they will see and how the inquiry will be captured.

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The Numbers a Local Service Business Should Actually Track

A short measurement hierarchy from spend and inquiries to qualified opportunities, sold jobs and customer value.

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