Open the ad and landing page side by side on a phone. Then answer six questions before increasing spend.
- Does the page repeat the service and local promise from the ad?
- Can a visitor understand fit in ten seconds?
- Is the most relevant proof visible before a long company history?
- Can the visitor call or submit without hunting?
- Does the form work and notify the right person?
- Will the lead receive an immediate, honest acknowledgement?
If any answer is no, fix the handoff before asking the campaign for more volume.