Location-specific content can help you improve your rankings for local SEO. This article for Website Magazine outlines some basic tips for creating location-specific content.
Google has placed an emphasis on hyper-local listings in the SERPs (search engine results pages) with the goal of helping customers find the right locations and the tools to visit brick-and-mortar companies. With this emphasis, many businesses have moved down in the rankings as local listings take up more space. One of the best ways to join the local craze is to use location-specific content. Discover five tips to use this powerful tool and why these techniques will help.