Tag Archives: Score.org

Content Strategy Influencer Marketing SEO Social Media

Launching Your First Business? A Digital Marketing Crash Course

Digital Marketing Crash Course

The article below covers some basic online marketing considerations to make before you start a new business. It was originally written and published on Score.org.


So, you decided to take the plunge into entrepreneurship and start your own business? Congratulations – that was just the first of many important decisions you’ll have to make for your company.

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Influencer Marketing

Tips for Launching an Influencer Marketing Campaign

The article below covers some basic considerations to make before you start an influencer marketing campaign. It was originally written and published on Score.org.


For years, businesses have used multiple digital channels to grow their reach and increase traffic to their web pages. Many businesses have exhausted resources into creating onsite content, curating social channels, email marketing, and other paid, earned, owned media promotions. While investing in these areas do yield results, they can be costly and hard for small businesses to justify.

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