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Social Media

What Drives Social Sharing? The Psychology of Viral Content

The article below “What Drives Social Sharing? The Psychology of Viral Content” originally appeared on CorpNet.


Social media can be tricky to understand. What people share, like, and comment on often seems random or irrelevant. However, new research into the science behind social sharing is helping us better understand the factors of viral content. No longer are the “how” and “why” of content engagement a mystery.

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