The article below covers some basic considerations to make before you start an influencer marketing campaign. It was originally written and published on Score.org.
For years, businesses have used multiple digital channels to grow their reach and increase traffic to their web pages. Many businesses have exhausted resources into creating onsite content, curating social channels, email marketing, and other paid, earned, owned media promotions. While investing in these areas do yield results, they can be costly and hard for small businesses to justify.
