The article below covers some basic online marketing considerations to make before you start a new business. It was originally written and published on Score.org.
So, you decided to take the plunge into entrepreneurship and start your own business? Congratulations – that was just the first of many important decisions you’ll have to make for your company.
To help dominate local markets, small-to-medium sized businesses should look to optimize their website for search engines. This article about SMB SEO was originally published on Microsoft’s SMB Blog.
Search Engine Optimization (SEO) is a digital strategy that uses onsite and offsite marketing techniques to increase a website’s organic search rankings for relevant queries and terms. In other words, SEO helps improve your website’s visibility for keywords in search engines like Google, Bing, and Yahoo!.
Location-specific content can help you improve your rankings for local SEO. This article for Website Magazine outlines some basic tips for creating location-specific content.
Google has placed an emphasis on hyper-local listings in the SERPs (search engine results pages) with the goal of helping customers find the right locations and the tools to visit brick-and-mortar companies. With this emphasis, many businesses have moved down in the rankings as local listings take up more space. One of the best ways to join the local craze is to use location-specific content. Discover five tips to use this powerful tool and why these techniques will help.
